Our Story So Far in the Charity Sector
Recently, my business partner and I have decided to refocus Konekt Group, from a sector agnostic company, working with all types of organisations, to one focussed on three core sectors, with third sector being our first to launch. Charity was an easy choice for us, you can read more about why in our launch announcement, but the act of choosing made us reflect on the work we have done and the impact delivered. This inspired us to write a blog and supporting timeline to celebrate our last 12 years working with charity and third sector organisations and some amazing clients and projects.
Where Did It All Start
In 2012, one of our clients asked us to support a charity initiative called Face Britain. This introduction led us to a project that snowballed into one of the largest charity campaigns of the last decade, and it won a Guinness World Record and several awards. It was a pivotal moment for myself and my co-founder, James. Witnessing the profound impact on young people and recognising the global potential of digital tools, we realised our skills could be harnessed for more than just enhancing business outcomes.
Whilst we continued work with corporate clients we committed to working with more charity organisations.
Ongoing Journey
Recognising the alignment between our passion-driven approach and that of the people we worked with, James and I began to specialise in delivering not just digital products but also digital counsel. This paved the way for multiple projects, which strengthened our skills, expanded our reach, and deepened our commitment to the work we deliver.
Passion Meets Purpose
Our portfolio became a win-win for us. By continuing to deliver corporate projects, we gained valuable insights and reinvested this knowledge into our charitable initiatives. Pro-bono support for some smaller charities became an annual commitment. The passion and drive of charity professionals encouraged us to think outside the box and take bigger risks, for an even bigger impact.
This commitment did feel personal to us, and it started to come full-circle as James went from receiving a loan from The Princes Trust, to supporting them directly with their digital transformation.
What We've Learnt
Whilst the digital era offers opportunities for growth and efficiency, it presents unique challenges, especially for the charity sector. Digital transformation for non-profits means integrating digital technology into all areas of operation. This helps streamline processes, enhance data collection and analysis, improve engagement with donors and beneficiaries, and ultimately increase the impact of their work.
For many charities, it’s not just an upgrade but essential to meeting the changing needs of the people they serve. Despite the potential benefits, many charities face significant barriers in their digital journeys.
Our approach remains rooted in end-to-end digital transformation and proactive partnerships. Unlike many digital agencies, we offer a comprehensive service.
We begin by understanding the charity’s issues from multiple perspectives—organisational, cultural, and financial. We translate 101 innovative ideas into achievable projects that clients can get behind. This approach has inspired young climate activists, generated significant funds, achieved World Records, influenced policy, built communities, and showcased purposeful missions on a global scale.
Starting from a small team with digital expertise, we have evolved into a force for social and environmental change. Our journey continues, driven by passion and purpose.
Below we reflect on this journey, and what we’ve achieved along the way.
Face Britain
Our work with the Face Britain project not only set a Guinness World Record but also created a unifying cultural moment. Over 230,000 children across the UK contributed self-portraits, culminating in a massive digital montage projected onto Buckingham Palace. This initiative, supporting the Prince's Foundation for Children and the Arts, demonstrates how digital tools can amplify the collective voice of a generation.
Greater London Fund For The Blind
Konekt partnered with one of London’s leading fundraisers for blind charities to completely rebuild their website. This included updating the front-end and developing a CMS, making the management of their digital estate more efficient while enhancing accessibility. The new platform allowed the charity to better promote their cause and distribute funds to smaller organisations across London.
It's Our World
In conjunction with the 2015 Paris Climate Conference, ‘It’s Our World’ was co-created by Start (a Princes Foundation charity), Jupiter Artland, The Big Draw and Konekt to engage youth in promoting sustainability. We helped children aged 14-19 submit over 60,000 artworks representing their local environments, which were displayed on an interactive Google map. The initiative culminated in a celebrity auction at Christie’s, featuring works by Yinka Shonibare and David Hockney, raising over £250,000 for environmental projects such as building bee hotels and planting forests.
Mayor's Fund For London
Konekt developed a strong relationship with Mayor’s Fund for London, helping to redesign and re-architect their website to create a more inclusive and accessible digital presence. We also built a maths and English learning management platform to support their schools competition, enabling the charity to scale their impact more efficiently.
NoMan Ia An Island
Konekt has supported NoMan Is An Island since its inception, working with this agile, high-impact charity to raise over £3 million in donations and co-develop their own HPV vaccine. We’ve been instrumental in their growth over the last seven years, helping them work towards their ambitious goal of reducing 5% of all preventable cancers.
Duke of Edinburgh's Award
Over seven years of partnership, we've helped DofE embrace digital transformation through various initiatives, including website consolidation, app development, and integration of fundraising campaigns. Our efforts have significantly enhanced the experience for participants and organisers alike, making the award more accessible and engaging. We integrated 2.5 million user accounts, reduced their ongoing running costs, generated over 15,000 unique transactions on partner websites and made it to the Top 100 Lifestyle Apps on the iOS store.
Project Hero - Captain Planet
The Captain Planet Foundation partnered with Konekt to develop an interactive website for their Project Hero initiative, aimed at inspiring children worldwide to engage in conservation through project-based learning. Konekt created the concept of “quests,” blending education with empathy to encourage young learners to explore environmental challenges and develop real-world solutions. Through user research, the platform was designed with a user-friendly interface, vibrant graphics, and interactive elements to captivate children. Each quest combines educational content with actionable tasks, empowering children to make a tangible impact. Post-launch, analytics showed increased engagement, with positive feedback from educators and parents highlighting the platform’s success in fostering environmental awareness and action.
Leonard Cheshire
As part of Leonard Cheshire’s ‘Together as One’ campaign in Wales, we led a user-centred digital strategy. Konekt conducted extensive research, ran workshops with key stakeholders, and developed a communication strategy tailored to user needs. This ensured the most effective engagement and optimised the use of disability support services across Wales.
Royal British Legion
In 2021, we engaged with The Royal British Legion (RBL) to deliver a comprehensive strategy and consultancy project aimed at defining a 3-year transformation and user experience strategy. As a long-established charity with diverse initiatives, RBL faced challenges with multiple digital platforms that were poorly integrated and not meeting the organisation’s needs. Additionally, their wide range of stakeholders, users, and customers were not clearly defined or well supported by these existing systems. Over a three-month period, Konekt Group worked closely with RBL to streamline their technology, create a focused user experience plan, and develop prototypes that demonstrated how their platforms could better serve both the organisation and its users.
Underexposed
Konekt supported the relaunch of Franklyn Rogers’ iconic Peckham Portraits, a series that first began in 2008 and quickly became a cultural symbol of the diverse community in South London. The portraits captured the essence of Peckham’s residents, and over time, they became a cherished part of the area’s identity. After their relocation, the community felt a significant loss. Rogers was later commissioned to create a new series for a local regeneration project. We developed the digital presence for this initiative, supporting the marketing and relaunch of the portraits, reconnecting the community with its rich cultural heritage.
Podium Analytics
We partnered with Podium Analytics to deliver a comprehensive strategy aimed at transforming their digital ecosystem and enhancing user experience. Podium Analytics faced challenges with multiple digital tools and platforms that were not effectively integrated, resulting in a fragmented experience for users. Konekt Group was tasked with streamlining these platforms, defining a clear user experience strategy, and developing prototypes to showcase how improved technology could better serve Podium Analytics and its stakeholders. Throughout this collaboration, Konekt Group focused on aligning digital solutions with the organisation’s vision, ensuring their platforms catered effectively to a wide range of user needs.
The Prince's Trust
We supported The Prince’s Trust, a large and historic organisation, in modernising their digital capabilities to better serve vulnerable young people. Their existing website had significant user experience challenges that hindered their mission. Konekt Group developed a new, user-centered website and system architecture based on research, ensuring it was accessible, responsive, and aligned with their new branding. The result was not only a visually appealing platform but one that improved SEO performance by 88%, increased accessibility scores from 53 to 71, and became 95% more carbon efficient. Additionally, content updates are now faster and easier, and young people can more easily find courses in their local area.
Lights, Camera, Auction (The Bright Foundation)
When renowned costume designer John Bright decided to auction his iconic costume collection to fund the Bright Foundation’s film school for young adults, Konekt stepped in to develop a high-impact brand identity and microsite. The ‘Lights, Camera, Auction’ initiative targeted a high-net-worth audience, highlighting both the auction and the foundation’s broader impact. In just six months, we helped raise over £500,000—exceeding the original £250,000 target by 100%—and secured national press and TV coverage. Some of Bright’s iconic pieces were even featured in the VMAs fashion section, ensuring his legacy continues while supporting the next generation of filmmakers.




