The Solution
Konekt delivered a strategic UX and digital experience overhaul grounded in deep analysis of member needs, content structures, and organisational priorities. We redesigned the information architecture to clearly signpost value for different audiences, simplified core journeys, and established a scalable UX framework and roadmap. This gave CFA UK a more intuitive, member-led digital experience alongside a clear plan for continued evolution and digital maturity.
The Problem
CFA UK’s digital experience had not kept pace with the expectations of a highly professional, global membership base including charter-holders, candidates, and corporate partners. Key journeys across professional development, events, research, and member services were fragmented, inconsistent, and difficult to navigate, reducing engagement and increasing internal operational friction.